GEAR UP is a consulting, management and sports marketing company, specialized in motorsports.

Established in 2002, Gear Up is building up its image based on professional, honest and solid working standards, managing, promoting and developing the sporting careers of drivers as well as working together with racing teams.

GEAR UP works together with a professional human structure from distinct fields of activity and areas of expertise, such as:

Marketing Management, Law, Accounting, Media, Press, Advertising, Web Design, Race and Data Engineering, Driver Coaching and Team Management.

We are very proud of our excellent relationship with some of the most successful teams and drivers participating in various international single seater championships, ranging from Formula Ford, Formula BMW, Formula Renault, Formula 3, to World Series by Renault, GP2 and A1GP, and also the major Touring Car, GT and endurance championships in Europe.

We are also very happy with the very good relationship that we have with the European motorsport specialized press.

GEAR UP's mission is always focused on one sole objective:

To serve drivers, teams, sponsors and partners with more and better quality services.